As HBO prepares to introduce its new streaming service in early April, it is also doubling down on its relationship with Vice Media.
HBO, the premium cable channel, announced on Thursday that it would air a daily half-hour Vice newscast, the first daily news program that HBO has ever broadcast. The program will run five days a week for 48 weeks a year. The company did not say when the new program would start.
Vice’s newsmagazine on HBO, which had its debut in 2013, will extend its run through 2018, and the number of yearly episodes will increase to 35 from 14. HBO will also increase the number of Vice-produced specials.
The announcement represents the latest initiative from HBO, coming just 10 days before the debut of HBO Now, a streaming service aimed at people who do not have, or do not want, cable TV subscriptions.
Vice’s swashbuckling journalistic style has wide appeal among millennials, a demographic that HBO hopes to entice with its $15-a-month streaming service. As part of the deal, Vice will have dedicated space carved out on HBO Now.
Last year, HBO’s parent company, Time Warner, had talks with Vice, which is based in Brooklyn, about buying a stake in the company. That deal ultimately fell apart, and Vice took investments from A&E Networks and Technology Crossover Ventures, a venture capital firm.
“Over the last few years, our relationship with HBO has morphed from a great business partnership into a transformative brand-builder,” said Shane Smith, the chief executive of Vice, in a statement. “This groundbreaking deal will create a new voice in news.”
Last year, Vice’s weekly show on HBO won an Emmy in the category of outstanding informational series or special.
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