YASNAYA POLYANA, Russia — On a sunny winter afternoon here, Vladimir Tolstoy, a great-great-grandson of Leo Tolstoy and an adviser on cultural affairs to President Vladimir V. Putin, strode up the birch-lined path that leads to the bucolic family compound where his forebear wrote “War and Peace” and “Anna Karenina.” It is now a state museum. At each step, he was greeted by staff members heading home for the day.
“Good evening,” Mr. Tolstoy said with a warm smile. “Good evening,” the museum employees, mostly women, responded. “Please send our best regards to our czar and tell him we respect him very much,” one woman told Mr. Tolstoy, who nodded cheerfully.
At once friendly and feudal, the scene at this estate some 125 miles south of Moscow captured something of the mood in Russia today, where Mr. Putin is regarded as a czar, especially outside the big cities, even as the liberal intelligentsia reviles him and laments his popularity. It also reflects the benefits for Mr. Putin of enlisting the support of a member of an illustrious family as he continues to strike notes of national pride.
Since being tapped by Mr. Putin in 2012, Mr. Tolstoy, 52, has emerged as the more conciliatory, highbrow and Western-friendly face of Kremlin cultural policy. He works with, but is temperamentally different from, Russia’s more combative culture minister, Vladimir Medinsky, who is known for aggressive assertions of Russian superiority and conservative values.
Mr. Tolstoy said he had worked to remove language from a ministry policy draft that was leaked last year stating that “Russia is not Europe.” But, like most Russians, Mr. Tolstoy is full-throated in his support of Russia’s invasion and annexation of Crimea, a territory that many Russians believe should not have been ceded to Ukraine by Khrushchev in 1954.
“Leo Tolstoy was a Russian officer who defended Russia in the Fourth Bastion in Sevastopol,” he said, speaking through a translator over tea in a cafe near the museum. “For us, in our mind, this has always been Russia.”
He was referring to the siege of Sevastopol in 1854-55 in the Crimean War, in which Russia fought the allied forces of France, Britain, Sardinia and the Ottoman Empire and ultimately lost control of the city. “Of course, as a descendant of the Russian officer Leo Tolstoy, I cannot have any other attitude toward that,” he added.
Mr. Tolstoy was raised in a middle-class family in the Moscow region and trained as a journalist. In 1994, he was named director of Yasnaya Polyana, which is centered on the house where the novelist wrote and has been preserved as it was at the time of his death, in 1910. There are also a working farm and orchards, and Tolstoy’s grave is in a wooded glen that the writer associated with his beloved older brother, who died young.
Mr. Tolstoy improved the quality and range of activities at the museum, adding lectures, a literary prize and Russian-language classes. His wife, Ekaterina Tolstaya, took over as director after he became an adviser to Mr. Putin.
Mr. Tolstoy said that Mr. Putin had offered him the post after a meeting of museum directors in April 2012 at which Mr. Tolstoy criticized the government’s cultural strategy and the president’s advisory council for culture as ineffective. “When the meeting was over, the president asked me to stay for a bit and asked if I was so critical, could I do this job better?” Mr. Tolstoy said. Now, he briefs Mr. Putin on cultural issues and acts a bridge between Russia’s cultural world and the Kremlin.
On a recent afternoon, he was fielding calls from Irkutsk, Siberia, for help with funeral arrangements for the writer Valentin Rasputin, who died last week at 77 and had expressed a preference to be buried in Irkutsk, his birthplace. Mr. Tolstoy said he regarded Mr. Rasputin as the best writer of the past half-century. He was known for his vivid portrayals of the environmental devastation caused by industrialization in rural Russia and also for his conservatism: He called for prosecuting the punk activist group Pussy Riot after its provocative performance in a Moscow church and inveighed against perestroika, the liberalization initiated under Mikhail S. Gorbachev before the Soviet Union disintegrated.
Not long ago, the sense that Russia had somehow lost its way after the fall of the Soviet Union was pervasive here, but Mr. Tolstoy and other Putin loyalists have succeeded in reviving a sense of national pride expressly through cultural policy.
Guided by Mr. Tolstoy, a committee of leading cultural figures and state officials ultimately produced an 18-page policy document that defines culture broadly, saying it is as valuable to Russia as its natural resources. It also touches on moral precepts, the importance of religion in shaping values and the place of the Russian language in uniting a country of more than 140 million people and diverse ethnicities. The document also highlights Russia’s distinctiveness “as a country which unites two worlds, East and West.”
Some cultural figures have criticized the document for not addressing the pervasive influence of Russian state television, which operates as a mouthpiece for the Kremlin. Many didn’t pay it much attention. “It’s abstract, like a biblical text,” said Kirill Razlogov, a prominent film historian.
Far more concrete is the impact of laws that ban obscene words in the theater, films and public performances and that criminalize giving offense to religious believers, both of which were passed after Pussy Riot’s members were jailed in 2012.
While Mr. Tolstoy may agree with the general direction, his approach is more tolerant. “I believe everything has a right to exist unless it’s a provocation,” he said. “I think art shouldn’t be offensive.” As for Pussy Riot, he said: “I don’t support them, but on the other hand I also believe the reaction was inappropriate. An artist shouldn’t be punished in court.”
He described himself as a moderate who could “find balance” between traditionalists and liberals looking Westward. “On the one hand, Russia is open for cooperation,” he said. “And on the other hand, we have our own perspective on good and evil.”
Mr. Tolstoy seems to be generally respected by the intelligentsia. Victor Erofeyev, a writer who has been critical of Mr. Putin, said he thought Mr. Tolstoy was “a smart guy” who also reflects a growing tendency since Mr. Putin’s re-election in 2012 to see Russia as somehow purer than the West.
“They really believe in it,” Mr. Erofeyev said. “It’s not like during Communist times under Brezhnev” when “people say, ‘I love Communism,’ but we never believe in it. Here they play with a notion of Russia in a more delicate way. They say, ‘You know, Russia is still is a country of big culture, it’s a country of big human relationships, friendship, love affairs and so on, and that’s why we are more interesting than the West.’ ”
Back at the cafe, Mr. Tolstoy grew animated in talking about Russian pride. “Today’s Russia cannot be forced to do what it doesn’t want to,” he said. “It’s impossible to achieve either by sanctions, or even by an overt attack. Russia respects itself, and it wants only justice, nothing else.”
On that wintry afternoon, dozens of visitors flocked to Yasnaya Polyana. There was snow on the ground and gray ice on the pond, and the birch trees caught the afternoon light. The spirit of the novelist’s former home “is love,” Mr. Tolstoy reflected.
In Tolstoy’s novels, “there are no characters who are complete villains,” his great-great-grandson said. “All of his characters are real people.”
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